Below, we have assembled a curated list of essential readings on innovation to enhance your understanding of the topic.
Aulet, B. (2013). Disciplined entrepreneurship : 24 steps to a successful startup. Hoboken, New Jersey: John Wiley & Sons, Inc.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. S.l.: s.n.
Verganti, R. (2009). Design-driven innovation: Changing the rules of competition by radically innovating what things mean. Cambridge, MA: Harvard Business Press.
Verganti, R. (2016). Overcrowded: Designing meaningful products in a world awash with ideas. Cambridge, MA: The MIT Press.
Drucker, P. F. (2015). Innovation and entrepreneurship. New edition. / London: Routledge & Co.
Collins, J. C. 1. (2001). Good to great: why some companies make the leap...and others don't. New York, NY, HarperBusiness.